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Corporate Responsibility

Brands

Patagonia Founder Gives Away the $3 Billion Company: ‘Earth Is Now Our Only Shareholder’

Patagonia has a new owner –– Earth. Yvon Chouinard – the founder of the well-known outdoor retailer – announced via an open letter on the company’s website that he and his family have given away Patagonia to a non-profit organization and specially developed trust to help combat climate change. Patagonia is worth Read more…

By Chris Lindauer, 3 years09/17/2022 ago
Branding

Sprite Is Retiring Its Iconic Green Bottles and Will Switch to a More Eco-Friendly Option

Sprite is saying goodbye to its green bottle. Starting August 1st, new packaging will appear on store shelves featuring a clear bottle. Click here to read the story at people.com. Discussion Questions: What is packaging? What does packaging have to do with marketing? What is branding? How might Sprite’s green Read more…

By Chris Lindauer, 3 years07/28/2022 ago
Corporate Responsibility

Coca-Cola Rolls Out Bottles With Caps That Don’t Come Off To Reduce Litter

Many a time, you’ll find a lone bottle cap lying around. This is litter Coca-Cola wishes to clear from streets and shorelines, so it’s revamped its plastic bottles in the UK to have lids that adhere to the packaging—enabling the entire unit to be recyclable in one piece. Click here to Read more…

By Chris Lindauer, 3 years05/22/2022 ago
Branding

America’s #1 Ketchup Brand Is About To Launch A Paper Bottle 

The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years05/15/2022 ago
Brands

Earth Day 2022: initiatives from brands that stood out

For over 50 years people have used April 22 to celebrate Earth Day and demonstrate support for environmental protection. More than ever people are starkly aware of the dangers of climate change and the extreme measures that need to be taken in order to maintain our way of life. Click Read more…

By Chris Lindauer, 3 years04/23/2022 ago
Corporate Responsibility

What happened to Starbucks? How a progressive company lost its way

In Midtown Manhattan, on the ground floor of an office building, there’s a coffee shop that’s easy to miss. When you walk in, there’s no menu, just a metal riser supporting drinks waiting to be picked up, and in back, some plush banquettes and tables. Click here to read the Read more…

By Chris Lindauer, 3 years03/27/2022 ago
Brands

Unilever and Coke among high-polluting brands calling for pact on plastic pollution

Major international brands including Coca-Cola, PepsiCo and Unilever are among the 70 signatories of a joint letter calling for a UN treaty to tackle plastic pollution. Click here to read the story at thedrum.com. Discussion Questions: What is sustainability? How might this story represent an example of sustainability? Why do Read more…

By Chris Lindauer, 3 years01/17/2022 ago
Advertising

Dole Put Malnutrition Labels on Trash to Highlight Food Waste

One person’s trash can feed someone else in need … and likely wasn’t even trash in the first place. An estimated 1.4 billion tons of food is wasted each year, with 40 million tons coming from the U.S., more than any other country in the world, per Dole Sunshine. Click Read more…

By Chris Lindauer, 4 years10/03/2021 ago
Consumer Behavior

A farewell to card swipes: Mastercard to start phasing out magnetic stripes in 2024

The practice of swiping could soon be limited to thieves and online daters as Mastercard Inc. prepares a phaseout of the magnetic stripes that enable people to swipe their credit and debit cards. Though magnetic stripes have been a fixture of payment cards for decades, the industry has pushed requirements Read more…

By Chris Lindauer, 4 years08/15/2021 ago
Consumer Behavior

Target pulls Pokémon cards, sports trading cards following fight

Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees. In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website. Click here to read the story at usatoday.com. Read more…

By Chris Lindauer, 4 years05/16/2021 ago

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