Marketing Currents - Business and Marketing Current Events

Dole Put Malnutrition Labels on Trash to Highlight Food Waste


One person’s trash can feed someone else in need … and likely wasn’t even trash in the first place.

An estimated 1.4 billion tons of food is wasted each year, with 40 million tons coming from the U.S., more than any other country in the world, per Dole Sunshine.

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Discussion Questions:

  1. What is sustainability?
  2. Why do you think brands care about sustainability?
  3. Do you, personally, care about sustainability?
  4. What is your reaction when you see brands engaged in sustainability efforts?
  5. Why do you think they are promoting those efforts?
  6. Why do you think Dole, specifically, is focused on food waste?
  7. Based on information from this story, describe Dole’s food waste initiative.
  8. What do you think Dole hopes to accomplish with this campaign?
  9. In your opinion, will they be successful in accomplishing those goals? Why or why not?
  10. If you were working for a brand like Dole, what ideas might you have to help reduce food waste and help to fight world hunger? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.