Marketing Currents - Business and Marketing Current Events

Target pulls Pokémon cards, sports trading cards following fight


Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees.

In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website.

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Discussion Questions:

  1. What is supply and demand?
  2. How does supply and demand influence consumer behavior?
  3. What is distribution?
  4. How might this story illustrate the concept of distribution?
  5. According to this story, why is Target pulling Pokemon and sports trading cards from stores?
  6. What are ethics?
  7. In your opinion, was removing these products from stores the ethical thing for Target to do? Why or why not?
  8. How might this decision impact Target from a sales perspective?
  9. How might this decision impact Target from a PR perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.