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Corporate Responsibility

Corporate Responsibility

Peloton runs into PR nightmare: here’s what it needs to do next

Fitness brand Peloton – known for its high-tech stationary bikes and cult-like following – announced Wednesday a recall of both its Tread and Tread+ treadmills following the death of a child and some 70 reported incidents associated with the products. Click here to read the story at thedrum.com. Discussion Questions: Read more…

By Chris Lindauer, 4 years05/08/2021 ago
Branding

Earth Day 2021: brands from P&G to Apple take action on climate change

Marking the second Earth Day to fall during a global pandemic, similarly to last year activations have shifted online in lieu of physical gatherings. The past 12 months have put the environment under tighter focus, with people learning to live more sustainably under Covid-19. And with the pandemic underlining the importance of Read more…

By Chris Lindauer, 4 years04/23/2021 ago
Branding

P&G’s Tide brand wants customers to wash their clothes in cold water to fight climate change

Tide brand of laundry detergent has a new environmental sustainability plan, the “2030 Ambition,” that’s focused on the “wash cycle,” the point when consumers are using Tide to clean their laundry. In spring 2021, the company will launch a North American campaign that will encourage washing in cold water.  Click Read more…

By Chris Lindauer, 4 years03/21/2021 ago
Brand Loyalty

How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing

Lowe’s has a history of showing up for communities in times of crisis. Its Bucket Brigade helps communities in need by providing necessary supplies to those affected by natural disasters like the California wildfires. So, as the pandemic started to hit the United States and the country went into lock-down, Marisa Thalberg, Read more…

By Chris Lindauer, 4 years03/14/2021 ago
Brands

Pottery Barn unveils plans to plant 3 million trees by 2023

Pottery Barn is making it part of its mission in 2021 to help replenish the wood it uses for its furniture. For every piece of indoor wood furniture that it sells since the start of the new year, the retailer, which is part of the Williams-Sonoma portfolio of brands, plans Read more…

By Chris Lindauer, 4 years01/15/2021 ago
Consumer Engagement

Amazon is changing its boxes. Here’s why

Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story Read more…

By Chris Lindauer, 5 years10/17/2020 ago

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