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Differentiation

Advertising

The Habit Burger Grill Releases New Ad Campaign with New Mascot and Tagline

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. Click here to read the story at qsrmagazine.com. Discussion Questions:

By Chris Lindauer, 1 year04/07/2024 ago
Branding

Dollar Tree Is Raising Its Price Cap, Again

Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Differentiation

What Happens When a Food Entrepreneur Meets a Michelin Star Chef? You Get The #1 Pasta on Amazon.

Imagine how well a great-tasting pasta with just 9 calories and zero net carbs would sell. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
Differentiation

Ikea’s new collection of office furniture is designed for complete focus

The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, the 85-piece collection is a flexible, movable kit of shape-shifting Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Competition

Inside Keurig’s evolution from single-serve novelty to coffee powerhouse

Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Differentiation

Forget flashy campaigns: The L.L.Bean Boat and Tote markets itself

When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Competition

The hottest amenity in hotels these days? Anything to keep you fit.

In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City. Click here to read the story at cntraveler.com. Discussion Questions:

By Chris Lindauer, 1 year02/04/2024 ago
Brands

Apple’s $3,500 mixed-reality headset is being pitched as a ‘superpower’ for doctors and teachers

Apple, which is poised to launch its Vision Pro mixed-reality headset on Feb. 2, is already envisioning future workplace applications for the device, including using it for surgery, aircraft repair and teaching students.  Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
Consumer Behavior

Kraft Singles’ New Cheeses Want To Be Fancy

Kraft Singles are an easy choice if you’re looking to slap some cheese on a sandwich, burger, or hot dog. Now, the top-selling cheese brand is hoping to make it onto some of your more elevated sandwich creations with the launch of three fancy new flavors: jalapeno, garlic and herb, Read more…

By Chris Lindauer, 1 year01/28/2024 ago
Competition

Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade

BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo.  Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago

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