Marketing Currents - Business and Marketing Current Events

The hottest amenity in hotels these days? Anything to keep you fit.

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In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City.

Click here to read the story at cntraveler.com.

Discussion Questions:

  1. What is competition?
  2. How do you think competition impacts you as a consumer?
  3. What is differentiation?
  4. Why do brands establish differentiation strategies?
  5. How can an effective differentiation strategy help a brand to stand out among competitors?
  6. What are hotel amenities?
  7. Why do you think hotels offer amenities?
  8. How might amenities help a hotel brand to establish a differentiation strategy?
  9. Why do you think hotel brands are focusing on health and fitness?
  10. How might that represent an industry trend?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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