Marketing Currents - Business and Marketing Current Events

Reddit prices IPO at $34 per share, the top of the range


Reddit priced its stock on Wednesday at $34 a share, the top of the anticipated range, a signal that investors are excited about the company’s IPO on Thursday. The social media giant raised nearly $500 million in the offering.

Click here to read the story at

Discussion Questions:

  1. What is stock?
  2. Who are a company’s shareholders?
  3. Why is stock important to a business from a financing perspective?
  4. What is the difference between public stock and private stock?
  5. Where are public stocks bought and sold?
  6. What is a stock symbol?
  7. What is the Reddit stock symbol?
  8. What is an IPO? What does that have to do with “going public”?
  9. What are the requirements a company must fulfill before going public?
  10. What are the advantages to going public?
  11. What are the disadvantages?
  12. Why do you think Reddit went public?
  13. What is a profit?
  14. According to this story, is Reddit currently profitable?
  15. If they a business is not profitable, why would anyone want to purchase its stock?
  16. According to this presentation, how did the Reddit stock price perform in its market debut?
  17. How much money did it help the company to raise?
  18. How will that benefit the company moving forward?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.