Marketing Currents - Business and Marketing Current Events

Kellogg’s CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions.


Americans are spending more money on food than they have in 30 years, and Kellogg’s CEO Gary Pilnick has a solution: Eat cereal for dinner. The suggestion, made by Pilnick during a TV interview last week, gained widespread attention, dividing the internet.

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Discussion Questions:

  1. What is inflation?
  2. How has inflation impacted the prices on the goods and services we buy every day?
  3. While inflation has slowed, food prices continue to rise. How does that happen?
  4. According to this story, what is the CEO of Kellogg’s suggesting as a way to ease the pressure of high food prices?
  5. What is positioning?
  6. How do you think Kellogg’s CEO is trying to position its cereal brands with that statement?
  7. What do you think he hoped to accomplish by suggesting consumers eat cereal as a way to save money on meals?
  8. According to this story, by how much has the price of breakfast cereal increased since 2021?
  9. What is publicity?
  10. Is all publicity good? Why or why not?
  11. What type of publicity did Mr. Pilnick’s comments generate, according to this story?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.