Marketing Currents - Business and Marketing Current Events

Why one sunglasses brand has several Instagram accounts

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Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?”

Click here to read the story at marketingbrew.com.

Discussion Questions:

  1. What is social media?
  2. What is social media marketing?
  3. What are demographics?
  4. What is a target market?
  5. How might different social media channels help a business or brand to reach different demographics or target markets?
  6. Who is Goodr?
  7. Have you heard of the brand prior to reading this news story?
  8. Why might social media marketing be important to Goodr?
  9. Who might represent the brand’s target market?
  10. According to this story, why do they have five different Instagram accounts?
  11. In your opinion, is that a good strategy for reaching their target market? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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