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Fashion Marketing

Branding

Lulu who? A cult brand takes on the booming culture of ‘dupes’

Scroll through TikTok, and there’s a dupe for seemingly everything.  Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…

By Chris Lindauer, 2 years05/14/2023 ago
Business Plan

Adidas finally has a plan for its stockpile of Yeezy shoes

After cutting ties with Ye, formerly known as Kanye West, Adidas now plans to sell its stock of unsold Yeezy shoes and donate the proceeds to charity. Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago
Brands

L’Oréal buys Aesop in $2.5 billion deal, its biggest acquisition ever

L’Oréal is buying Australian brand Aesop in a deal that values it at $2.5 billion, in the biggest brand acquisition ever made by the French beauty giant. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Branding

Blue Jean Baby! e.l.f. Cosmetics Teams with American Eagle on Denim-Inspired Makeup and Skincare Line

Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Brands

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Brands

Rihanna And PUMA Reunite After She Previously Helped The Brand Reach Nearly $1B In Sales

Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Distribution

What happened to Glossier

If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Advertising

From Jennifer Coolidge for E.l.f. to Fenty, beauty taps into Super Bowl marketing

On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago
Branding

5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy

So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago
Distribution

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago

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