Marketing Currents - Business and Marketing Current Events

Blue Jean Baby! e.l.f. Cosmetics Teams with American Eagle on Denim-Inspired Makeup and Skincare Line


Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of.

Click here to read the story at

Discussion Questions:

  1. What is a brand?
  2. What is a brand collaboration?
  3. Why do brands collaborate?
  4. Why do you think American Eagle would partner with e.l.f Cosmetics?
  5. Why do you think e.l.f would partner with AE?
  6. What is a marketing campaign?
  7. Why do businesses and brands invest in marketing campaigns?
  8. What is the name of the marketing campaign for this new line from American Eagle and e.l.f Cosmetics?
  9. What do you think the goal of the campaign might be?
  10. What is promotion?
  11. What type of promotion might be represented by a sweepstakes?
  12. What sweepstakes offer is part of this campaign?
  13. What is a target market?
  14. According to this story, who is being targeted with this campaign?
  15. Why might that demographic represent the target audience for this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.