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Industry Trends

Brands

The best (and worst) brand collaborations of 2023

In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year12/30/2023 ago
Advertising

This iconic jingle is making a comeback, and you won’t be able to get it out of your head

One of the most recognizable jingles in history is making a return. Chili’s is bringing back its “I want my baby back, baby back, baby back…ribs” jingle for a new advertising campaign promoting the dish that’s been a staple on the chain’s menu since the late 1980s. Click here to Read more…

By Chris Lindauer, 1 year11/26/2023 ago
Industry Trends

KFC Debuts New Holiday Bucket Design

With the holidays just around the corner, Kentucky Fried Chicken is serving up extra joy this season with a new holiday bucket design and matching holiday merch collection. Click here to read the story at qsrmagazine.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Consumer Behavior

Carmakers are struggling to make electric vehicles affordable for pinched consumers—and rethinking their investments amid sagging demand

After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Business Plan

The frightening economics of haunted houses

Ian Miller, owner of the Slaughterhouse in Des Moines, Iowa, makes a living out of scaring people to death. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Industry Trends

Pizza Hut Gets in on ‘Girl Math’ Trend With $7 Deals

Pizza Hut is getting in on the “girl math” social media trend by discounting a number of popular menu items and teaming with a well-known influencer. Click here to read the story at themessenger.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Branding

The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name

Starbucks’ Pumpkin Spice Latte has become as synonymous with fall as cardigan sweaters and “When Harry Met Sally” rewatches.  Click here to read the story at insider.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Customer Experience

Check into the future: Hotels are getting an upgrade

When we hear the words “futuristic hotel,” it conjures up images of valets bringing our space luggage to our rooms via hoverboard. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Brands

Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections

Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Consumer Behavior

Back-to-school 2023: Can marketing transcend the turbulence?

As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago

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