Marketing Currents - Business and Marketing Current Events

KFC Debuts New Holiday Bucket Design


With the holidays just around the corner, Kentucky Fried Chicken is serving up extra joy this season with a new holiday bucket design and matching holiday merch collection.

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Discussion Questions:

  1. What is packaging?
  2. How might KFC holiday buckets represent an example of packaging?
  3. How might KFC buckets provide the company with a marketing opportunity?
  4. Why do you think they are introducing new holiday bucket designs?
  5. Why would the company introduce a merchandise collection?
  6. Why is the new merchandise collection only available for a limited time?
  7. What is seasonal marketing?
  8. The company is launching the new collection in the lead up to Thanksgiving. Why? How might that represent an example of seasonal marketing?
  9. What is “Friendsgiving” and how does that provide KFC with a marketing opportunity?
  10. Restaurants often introduce new menu items. What are the two new menu items that KFC will be offering beginning November 12th?
  11. How much will the new items cost?
  12. How do you think KFC arrived at that price point?
  13. Why do you think they are introducing two new items at the same time as they release the holiday buckets and merchandise collection?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.