Industry Trends

Category: Industry Trends

Blue Bell Drops a Dr Pepper Ice Cream Flavor

Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:

05/21/2023

Lulu who? A cult brand takes on the booming culture of ‘dupes’

Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to

05/14/2023

Sweetgreen is asking customers to pay $10 a month for its new loyalty program

Sweetgreen has a Monday and Friday problem. The salad-and-grain-bowl chain was riding high pre-pandemic as increasing numbers of office workers relied on it for their daily desk salads. Click here to read the story at fastcompany.com. Discussion Questions:

04/30/2023

How Bazooka Gum uses nostalgia to drive sweet success

In 1947, Topps created a bright pink bubble gum square with an initially tough chew, a sweet smell and powerful sugary taste of fruit and cotton candy. Click here to read the story at marketingdive.com. Discussion Questions:

04/30/2023

Meta, Microsoft, and Disney are reversing their bets on the metaverse

When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta. Click here to read the story at qz.com. Discussion Questions:

04/09/2023

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:

04/09/2023

Subway brings back Footlong Pass as more restaurants test subscriptions

More restaurants, including big chains and small mom-and-pop shops, are using subscription programs to build loyalty and drive sales. Click here to read the story at axios.com. Discussion Questions:

03/26/2023

Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares

Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?” Click here to read the story at thedrum.com. Discussion Questions:

03/04/2023

The soda market is flat, but not for Dr Pepper

New York (CNN) In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer. Click here to read the story at

01/14/2023

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times. Click here

01/08/2023

Category: Industry Trends

Sweetgreen is asking customers to pay $10 a month for its new loyalty program

How Bazooka Gum uses nostalgia to drive sweet success

Meta, Microsoft, and Disney are reversing their bets on the metaverse

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Subway brings back Footlong Pass as more restaurants test subscriptions

Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares

The soda market is flat, but not for Dr Pepper

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

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