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Market Research

Hospitality & Tourism

How Brand USA Markets America To Foreign Visitors

At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at Read more…

By Chris Lindauer, 4 years08/15/2021 ago
Fashion Marketing

How do retailers and brands overcome consumers’ ‘green’ skepticism?

A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what makes clothing more (or less) sustainable. Click here to read the story at retailwire.com. Discussion Questions: What is sustainability? Read more…

By Chris Lindauer, 4 years06/13/2021 ago
Brand Loyalty

Gen Z survey: Teens big on ‘thrifting,’ Nike, Chick-fil-A — and 1990s fashions

Gen Z is ready to spend on clothing again, with females leading the recovery. Teen spending is inching up, according to Piper Sandler’s 41st semi-annual “Taking Stock With Teens” survey. The spring survey highlights spending trends and brand preferences from 7,000 teens (average age 16.1 years) across the country.  Click Read more…

By Chris Lindauer, 4 years04/11/2021 ago
Consumer Behavior

IBM Study Finds Consumers Are Disappointed By Marketers

While there is an abundance of insight from the marketer’s point of view, a new report from IBM/Econsultancy reminded me that we don’t have much perspective regarding what consumers think of marketing. In a novel piece of research, 4 out of every 5 consumers say that brands don’t behave as if they really know them—the Read more…

By Chris Lindauer, 4 years02/26/2021 ago
Branding

Hard Rock’s New REVERB Hotel Brand Places Emphasis On Comfort And Creativity

Hard Rock Hotels has recently opened the doors to its first ever select service hotel; a modern hospitality concept set to foster a creative environment without sacrificing the classic comfort expected from a high end hotel experience. The first REVERB by Hard Rock has just opened its doors in Downtown Read more…

By Chris Lindauer, 4 years01/15/2021 ago

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