Marketing Currents - Business and Marketing Current Events

Gen Z survey: Teens big on ‘thrifting,’ Nike, Chick-fil-A — and 1990s fashions


Gen Z is ready to spend on clothing again, with females leading the recovery.

Teen spending is inching up, according to Piper Sandler’s 41st semi-annual “Taking Stock With Teens” survey. The spring survey highlights spending trends and brand preferences from 7,000 teens (average age 16.1 years) across the country. 

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Discussion Questions:

  1. What is market research?
  2. Why is market research important to brands?
  3. Who is Gen Z?
  4. According to the “Taking Stock With Teens” survey, what brands are most popular with teens?
  5. Do you agree with the results of the survey? Why or why not?
  6. Why might the results of this survey provide valuable information to a brand hoping to connect with Gen Z consumers?
  7. How might a brand hoping to connect with Gen Z consumers shift marketing strategies to reach that audience? Be prepared to discuss your ideas.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.