Marketing Currents - Business and Marketing Current Events

Kansas Tourism Celebrates Kansas Day by Launching 2024 Marketing Campaign

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To commemorate Kansas Day, Kansas Tourism has released a new video inviting audiences to reclaim their vacation in Kansas.

Click here to read the story at kansascommerce.gov.

Discussion Questions:

  1. What is destination marketing?
  2. Why is tourism important to some areas?
  3. Why do you think those areas create marketing campaigns?
  4. Can you think of any examples of destination marketing campaigns?
  5. What was the destination and where did you see the marketing?
  6. Based on what you learned in this news story, describe this destination campaign from Kansas Tourism.
  7. What do you think makes an effective destination marketing campaign?
  8. What is positioning?
  9. What are some different ways a destination marketer might position its location to encourage tourists to visit?
  10. How is Kansas positioning itself as a destination?
  11. Why do you think that might be its positioning strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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