Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money. Click here to read the story at wired.com. Discussion Questions: What is a BNPL service? Read more…
Target is stuck with too much home decor and too many TVs. To clear out the glut, it will ramp up discounts. Click here to read the story at philadelphia.cbslocal.com. Discussion Questions: What is product management? Why is product management an important function of marketing? How does this story illustrate Read more…
Roughly two weeks after Taco Bell brought back Mexican Pizza to the menu — with the help of Doja Cat and Dolly Parton — fans are finding the item sold out in many restaurants across the country. Click here to read the story at nrn.com. Discussion Questions: Why do you think Taco Read more…
Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Click here to read the story at cnn.com. Discussion Questions: What is entrepreneuership? Who is Joe Coulombe? How does the story of Joe Coulombe represent an example of entrepreneurship? What does Read more…
More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story Read more…
Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says. Click here to read the story at voguebusiness.com. Discussion Topics: What is a brand? What is a luxury brand? What makes Prada Read more…
The state wants travelers to “Find Your Vibe” when visiting Connecticut this summer in its new $3 million advertising campaign. Click here to read the story at hartfordbusiness.com. Discussion Questions: What is tourism? What is a destination? In your opinion, is Connecticut a destination? Why or why not? What is Read more…
Amazon tried a novel marketing strategy to get more eyeballs (or eyestalks) on a new Prime Video show: it beamed the first episode of sci-fi series Night Sky out of Earth’s atmosphere. Click here to read the story at Engadget.com. Discussion Questions: What is publicity? What is a marketing stunt? Why do Read more…
For years, Arby’s has claimed to have the meats. Unless it’s a burger. Click here to read the story at usatoday.com. Discussion Questions: What is a slogan? Why do company’s use slogans in their advertising? How might that demonstrate the concept of branding? What is Arby’s slogan? How do you Read more…
Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” Click here to read the story at prnewswire.com. Discussion Questions: What is Bazooka? What is brand image? How would you describe Bazooka’s brand image? What is a PSA? Read more…