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Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Brands

Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart

Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022.  Click here to read the story at eater.vegas.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
Brands

Mars Wrigley promotes chewing gum as tool to address ‘micro-stresses’

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 1 year03/16/2024 ago
Customer Experience

Chick-fil-A opens first-ever seatless restaurant in NYC

Have a seat…or not?  Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers. Click here to read the story at fox5ny.com. Discussion Questions:

By Chris Lindauer, 1 year03/16/2024 ago
Branding

Gatorade Water Splashes Onto Shelves Nationwide

Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle. Click here to read the press release at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Branding

Rockstar’s new rebrand is delightfully anti-energy drink

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Differentiation

Ikea’s new collection of office furniture is designed for complete focus

The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, the 85-piece collection is a flexible, movable kit of shape-shifting Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Competition

Inside Keurig’s evolution from single-serve novelty to coffee powerhouse

Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Marketing Currents

Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco

Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story at foodandwine.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Hospitality & Tourism

There’s an Eggo pancake house in the woods and you can rent it out

It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release. Click here to read the story at prenewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Hospitality & Tourism

Royal Caribbean’s CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media sensation.

Jason Liberty, Royal Caribbean Group’s president and CEO, said Icon of the Seas has “Instagrammable moments” that generate “FOMO” from guests’ friends and family, in turn driving more bookings. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago

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