Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy

While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What

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Mount Rushmore float will miss Thanksgiving Day parade

South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band. Click here to read the story at blackhillsfox.com. Discussion Questions: What is Macy’s Thanksgiving Day Parade? Why does Macy’s host the parade? How much do you think the parade

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There’s a house made of Pop-Tarts on Zillow. See inside.

If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case.  Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms

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This is what Starbucks’ 25th anniversary holiday cups look like

This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands?

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Kohl’s brings holiday promotion to TikTok, metaverse

Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.

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