Marketing Currents - Business and Marketing Current Events

There’s an Eggo pancake house in the woods and you can rent it out

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It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release.

Click here to read the story at prenewswire.com.

Discussion Questions:

  1. What is promotion?
  2. Why is promotion an important piece of the marketing mix?
  3. What is publicity?
  4. What is a marketing or publicity stunt?
  5. What is the goal of a marketing or publicity stunt?
  6. Describe this stunt from Eggo, based on what you learned in this news story.
  7. When is National Pancake Day?
  8. How can brands benefit from “holidays” like National Pancake Day exist?
  9. Where is the Eggo rental property opening? Why do you think the company chose that location?
  10. How much does it cost to rent the property?
  11. How many rental time slots will be available to those who want to stay at the Eggo House?
  12. Why do you think they are limiting the number of rentals?
  13. What do you think Eggo hopes to accomplish with its Eggo House of Pancakes rental property?
  14. Where are they listing the rental property?
  15. Why do you think they are listing it exclusively there instead of on Airbnb, Vrbo, or other rental property services?
  16. How might that company benefit from this stunt from Eggo? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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