Marketing Currents - Business and Marketing Current Events

Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart

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Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022. 

Click here to read the story at eater.vegas.com.

Discussion Questions:

  1. What is the marketing mix?
  2. What is “place” as it relates to the marketing mix?
  3. How might this news story represent an example of “place”?
  4. Why would Pitbull open a restaurant in Las Vegas?
  5. Why would he open the restaurant inside of a Walmart?
  6. Why would Walmart want to open a restaurant inside one of its stores?
  7. Do you think this is a concept that might catch on at other Walmart stores? What about with competitors, like Target? Why or why not?
  8. What is the name of the restaurant?
  9. What is a restaurant “chain”?
  10. What is a brand? Are restaurant chains considered brands? Why or why not?
  11. What is a business plan?
  12. Why is a business plan if a restaurant wants to expand and open more locations in the future?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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