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Category: Positioning

Ram Truck Brand Launches New Advertising Campaign ‘I’m A Ram,’ Featuring Music From Five-Time Grammy-winning Artist Chris Stapleton

The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social

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Lexus steers toward wellness with luxury road trips

Lexus aims to show how its 2021 IS sedan can be part of a complete lifestyle of health and well-being with its “Retreats in Motion” experience. Amid studies showing that many Americans are stressed from the pandemic and worried about the future, Lexus’ luxury road trip can provide a much-needed respite to

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How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing

Lowe’s has a history of showing up for communities in times of crisis. Its Bucket Brigade helps communities in need by providing necessary supplies to those affected by natural disasters like the California wildfires. So, as the pandemic started to hit the United States and the country went into lock-down, Marisa Thalberg,

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Tesla Might Finally Have Some Competition. From Ford.

A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling. The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely

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