Marketing Currents - Business and Marketing Current Events
Category: Positioning

Exclusive: Target Unveils First Brand Campaign Under New CMO

Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in

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Patagonia Will No Longer Add Corporate/Brand Logos to Its Apparel

Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. Click here to read the story at magazine.promomarketing.com. Discussion

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H&M, Old Navy Aim At Future Of Sustainable Fashion

Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions:

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