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Positioning

Branding

Northwest Colorado’s economy turns to tourism: ‘As our coal leaves, what do we have left?’

The 10 rafts are secured to the banks of the Green River. The tents are up. The sun is setting over the sandstone canyon walls. As 30 rafters dig into steaming bowls of chili, it’s time to start planning for the future. How can northwest Colorado entice and manage visitors, Read more…

By Chris Lindauer, 4 years09/06/2021 ago
Branding

Hasbro and Vrbo team up to offer the chance to book decked out lake house featured in new season of “NERF HOUSE SHOWDOWN” series

End your family’s summer in a legendary way with a stay at the NERF House on Vrbo! Hasbro, Inc. and the iconic NERF brand join forces with Vrbo to bring the world of NERF to life in an action-packed lake house, available for a lucky family to score starting Sept. Read more…

By Chris Lindauer, 4 years08/29/2021 ago
Branding

Pepsi activates experiential dance pods at Hersheypark

Pepsi’s latest campaign builds on its musical heritage and combines several pre-pandemic tactics to drive fan engagement at a popular amusement park. Since 2013, the soda brand has been the official sponsor of the Super Bowl Halftime Show and has partnered with a range of popular musicians through additional campaigns. Read more…

By Chris Lindauer, 4 years07/31/2021 ago
Fashion Marketing

How do retailers and brands overcome consumers’ ‘green’ skepticism?

A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what makes clothing more (or less) sustainable. Click here to read the story at retailwire.com. Discussion Questions: What is sustainability? Read more…

By Chris Lindauer, 4 years06/13/2021 ago
Advertising

Exclusive: Target Unveils First Brand Campaign Under New CMO

Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in Read more…

By Chris Lindauer, 4 years05/28/2021 ago
Advertising

Why 7-Eleven has returned to TV advertising after a 5 year hiatus

Last summer, 7-Eleven advertised on TV for the first time in five years. Doing so was a “test case” for the convenience store brand to assess the impact of television advertising on the business, according to 7-Eleven CMO Marissa Jarratt.  “What we learned was that the media was working very Read more…

By Chris Lindauer, 4 years05/02/2021 ago
Branding

Earth Day 2021: brands from P&G to Apple take action on climate change

Marking the second Earth Day to fall during a global pandemic, similarly to last year activations have shifted online in lieu of physical gatherings. The past 12 months have put the environment under tighter focus, with people learning to live more sustainably under Covid-19. And with the pandemic underlining the importance of Read more…

By Chris Lindauer, 4 years04/23/2021 ago
Consumer Behavior

Verizon Made an Unbreakable Controller for Angry Gamers Who Don’t Have Fios

Gaming can be competitive, but above all it’s emotional. And nothing stirs the hottest, most primitive emotions in gaming like laggy internet. It can make the split-second difference between success and failure. Rage quits are real. The hardware casualties sacrificed to this monster of grief are … incalculable. Click here to Read more…

By Chris Lindauer, 4 years04/23/2021 ago
Branding

Patagonia Will No Longer Add Corporate/Brand Logos to Its Apparel

Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. Click here to read the story at magazine.promomarketing.com. Discussion Read more…

By Chris Lindauer, 4 years04/18/2021 ago
Branding

H&M, Old Navy Aim At Future Of Sustainable Fashion

Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions: Read more…

By Chris Lindauer, 4 years04/17/2021 ago

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