Marketing Currents - Business and Marketing Current Events

Hasbro and Vrbo team up to offer the chance to book decked out lake house featured in new season of “NERF HOUSE SHOWDOWN” series


End your family’s summer in a legendary way with a stay at the NERF House on Vrbo! Hasbro, Inc. and the iconic NERF brand join forces with Vrbo to bring the world of NERF to life in an action-packed lake house, available for a lucky family to score starting Sept. 1 for just $100 per night.

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Discussion Questions:

  1. What is partnership?
  2. Why do you think NERF and Vrbo teamed up for this promotion?
  3. How do both parties benefit from the partnership and why is that important?
  4. What is positioning?
  5. How would you describe NERF’s strategy for positioning its brand? How is this promotion an extension of that positioning strategy?
  6. Why do you think they are only charging $100 per night?
  7. What is content marketing?
  8. How might NERF’s YouTube series demonstrates an example of content marketing?
  9. What do you think NERF hopes to accomplish with this promotion? Do you think they will succeed? Why or why not?
  10. What do you think Vrbo hopes to accomplish with this promotion? Do you think they will succeed? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.