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Product Launch

Brands

Beyond Meat’s new burger is way healthier. But how will it taste?

Ask any expert how to make a classic American hamburger, and the secret is the meat: 80/20 beef is the gold standard for gastropubs and backyard BBQs, meaning that 80% of the mix is lean protein, and 20% is luscious, flavor-delivering fat. When Beyond Meat launched its first Beyond Burger in 2016, Read more…

By Chris Lindauer, 4 years11/21/2020 ago
Brands

An apple pie in a bottle: Pepsi launches new soda with cinnamon and apple flavors

With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes. This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie. Click here to read the story at usatoday.com. Discussion Questions: What is a product Read more…

By Chris Lindauer, 4 years11/20/2020 ago
Digital Marketing

As Oculus unleashes ad blitz, is it time for marketers to believe in virtual reality?

The Oculus Quest 2 has entered the marketplace with a lower price point ($299) and higher praise from reviewers and vocal social media fans. According to experts, this is an important first step for virtual reality (VR) – which has thus far failed to live up to expectations among both Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Competition

The Console Wars Are on, but Sony and Microsoft Are Playing Different Games

As Sony’s PlayStation and Microsoft’s Xbox prepare to unveil their next-generation products, the stakes are sky-high for both companies. But in the latest round of console wars between the hardware giants, Sony and Microsoft are playing very different games. Xbox Series X is out Nov. 10, followed two days later Read more…

By Chris Lindauer, 5 years10/25/2020 ago
Branding

PepsiCo’s new DriftWell aimed at aiding relaxation and sleep

While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Competition

Wendy’s is eating McDonald’s breakfast

On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t. Click here to read the story at cnn.com. Questions for Classroom Discussion What Read more…

By Chris Lindauer, 5 years08/24/2020 ago
Marketing Currents

Amazon Fresh opens first supermarket in Los Angeles with checkout in cart

Amazon is soft-launching a new supermarket Thursday, with a shopping cart that tallies up items as it enters the basket and enables instant checkout, and Alexa stations throughout the store you can ask questions. Amazon’s first Fresh store is a 35,000 square foot traditional supermarket, opening in a strip mall in Read more…

By Chris Lindauer, 5 years08/19/2020 ago

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