Marketing Currents - Business and Marketing Current Events
Category: Product Launch

Taco Bell wants to sell you a 30-day taco subscription

Taco Bell is testing a tasty monthly subscription service. In about 20 participating restaurants across Tucson, Arizona, customers can pay between $5 to $10 per month for a Taco Lover’s Pass, which gives subscribers one taco a day for 30 days. The app-based program is currently active until November 24.

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