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Profits

Advertising

Lyft to display ads in app in effort to boost revenue

Ride-sharing platform Lyft will start displaying advertisements on its app, the company said in a blog post on Thursday as it looks to create a more stable source of revenue. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Brand Loyalty

Sweetgreen is asking customers to pay $10 a month for its new loyalty program

Sweetgreen has a Monday and Friday problem.  The salad-and-grain-bowl chain was riding high pre-pandemic as increasing numbers of office workers relied on it for their daily desk salads.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Branding

Price war? Tesla drops the Model Y starting price below the average U.S. vehicle cost

Tesla Inc. is now charging less for the cheapest version of the Model Y sport utility vehicle than what the typical new vehicle sells for in the U.S., a threshold Elon Musk crossed in blazing fashion. Click here to read the story at latimes.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Economics

Kraft Heinz to abandon further price hikes as shoppers stretched thin

Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Economics

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Differentiation

Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read Read more…

By Chris Lindauer, 3 years05/22/2022 ago
Marketing Currents

The Real Reason Starbucks Is Pushing Pricier Drinks On Customers

If it feels like you’ve seen the Starbucks Iced Brown Sugar Oat Milk Shaken Espresso drink everywhere lately, even though it came out months ago, it isn’t without reason. It turns out the coffee chain is trying to push its newer, fancier iced drinks onto customers in order to make up for Read more…

By Chris Lindauer, 4 years07/31/2021 ago

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