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Lyft to display ads in app in effort to boost revenue

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Ride-sharing platform Lyft will start displaying advertisements on its app, the company said in a blog post on Thursday as it looks to create a more stable source of revenue.

Click here to read the story at reuters.com.

Discussion Questions:

  1. What type of company is Lyft?
  2. What is revenue?
  3. Why is revenue important to businesses and brands?
  4. How does revenue relate to company profits?
  5. How has Lyft traditionally generated revenue?
  6. What is advertising?
  7. What are the different advertising channels?
  8. What type of advertising channel might best describe an advertisement that you would see on Lyft’s app?
  9. Why would Lyft want to display in-app advertisements?
  10. How do you think its customers will respond to ads on the Lyft app?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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