Marketing Currents - Business and Marketing Current Events

Kraft Heinz to abandon further price hikes as shoppers stretched thin


Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation.

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Discussion Questions:

  1. What is price?
  2. Why is price an important function of marketing?
  3. What factors might influence price?
  4. What is inflation?
  5. When does inflation occur?
  6. Why do you think inflation is so high in the U.S. right now?
  7. How does inflation impact consumers?
  8. According to information from this news story, why has Kraft Heinz decided against another price increase for quick-fix meals and condiment products?
  9. How do you think the current U.S. economy impacted this decision?
  10. What is a stock price?
  11. What is profit?
  12. Why are profits important to corporations like Kraft Heinz?
  13. What is a sales estimate?
  14. Why are sales estimates important to big corporations?
  15. Why do you think Kraft Heinz is forecasting a profit below Wall Street estimates?
  16. How might that impact stock prices?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.