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Advertising

Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign

Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Advertising

Uber Plans to Advertise to You At Every Stage of Your Ride, Using Your Own Data

It seems Uber just isn’t content with letting users travel in peace and awkward silence during their point-to-point trips. The ride-hailing company now plans to advertise to users at every point of a trip from the moment you open the app.  Click here to read the story at gizmodo.com. Discussion Read more…

By Chris Lindauer, 3 years10/21/2022 ago
Hospitality & Tourism

How Brand USA Markets America To Foreign Visitors

At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at Read more…

By Chris Lindauer, 4 years08/15/2021 ago
Branding

In Latest Campaign, Domino’s Nemesis The Noid Is Selling NFTs, Making TikToks

Long-time Domino’s “nemesis” the Noid turned three gadgets from a recent TV campaign — a Pizza Crusher, Pizza Slayzer and Noid Balloon Blockade — into NFTs, or nonfungible tokens, that Noid plans to sell to further fund his dastardly deeds. Click here to read the story at mediapost.com. Discussion Questions: Read more…

By Chris Lindauer, 4 years06/13/2021 ago
Advertising

TikTok to marketers: ‘Make TikToks, not ads’

TikTok doesn’t want advertisers to create ads for its platform.  At its NewFront presentation on Thursday, TikTok told marketers that in order to be successful with its audience, they have to show up natively on the platform. Click here to read the story at campaignlive.com. Discussion Questions: Why would a Read more…

By Chris Lindauer, 4 years05/08/2021 ago
Advertising

Impossible Foods eyes meat eaters in first national ad push

Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown. Click Read more…

By Chris Lindauer, 4 years04/10/2021 ago
Advertising

Squarespace turns ideas into rockets to inspire entrepreneurs

Launching a new idea into the world can be as exciting as it is nerve-wracking. Website builder site Squarespace tries to capture the anticipation and anxiety of hitting “publish” on a site for a new venture with an ad meant to inspire entrepreneurs toward the end of an unusual year Read more…

By Chris Lindauer, 5 years11/07/2020 ago
Advertising

Hershey starts Halloween ad blitz to overcome covid-19 hurdles

Halloween is just around the corner, and the Covid-19 pandemic has spooked the bid candy-making companies, which are worried that sales will see a downturn similar to Easter if they do not ramp up their marketing strategies to address the changed circumstances. Click here to read the story from industryleadersmagazine.com. Questions for Read more…

By Chris Lindauer, 5 years09/12/2020 ago
Advertising

How Walmart is advertising its new loyalty program, Walmart

This week the retail giant started to roll out ads for the program, which is set to debut on September 15th and seen as Walmart’s answer to rival Amazon’s long-running membership program Prime. Click here to read the story from digiday.com. Questions for Classroom Discussion Why do you think Walmart introduced a Read more…

By Chris Lindauer, 5 years09/12/2020 ago
Advertising

TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy

Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over what he says are national-security concerns. Click here to read the story from variety.com. Questions for Classroom Discussion What is Read more…

By Chris Lindauer, 5 years08/24/2020 ago
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