Marketing Currents - Business and Marketing Current Events

In Latest Campaign, Domino’s Nemesis The Noid Is Selling NFTs, Making TikToks


Long-time Domino’s “nemesis” the Noid turned three gadgets from a recent TV campaign — a Pizza Crusher, Pizza Slayzer and Noid Balloon Blockade — into NFTs, or nonfungible tokens, that Noid plans to sell to further fund his dastardly deeds.

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Discussion Questions:

  1. What is branding?
  2. How might “the Noid” represent an example of branding strategy?
  3. What message is Domino’s trying to communicate to consumers with the “Noid” campaign?
  4. What is an industry trend?
  5. What are NFTs?
  6. How might the inclusion of NFTs as part of this campaign represent an industry trend?
  7. Why do you think Domino’s is making TikToks as part of this campaign?
  8. What does that tell you about their target audience?
  9. What do you personally think of these ads? Do you like them? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.