Marketing Currents - Business and Marketing Current Events

Uber Plans to Advertise to You At Every Stage of Your Ride, Using Your Own Data


It seems Uber just isn’t content with letting users travel in peace and awkward silence during their point-to-point trips. The ride-hailing company now plans to advertise to users at every point of a trip from the moment you open the app. 

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Discussion Questions:

  1. Why is Uber planning to introduce advertising during rides?
  2. As a consumer, how do you feel about seeing ads during an Uber ride?
  3. According to information from this story, where else will Uber be advertising?
  4. Why is data important to marketers?
  5. How do businesses and brands collect data?
  6. What is first party data?
  7. What is the difference between first party data and third party data?
  8. Which will Uber be using with their advertising?
  9. What is targeted advertising?
  10. Based on information from this story, what are journey ads?
  11. How will data and analytics allow Uber to customize journey ads?
  12. Why might that be important to increase the effectiveness of the advertising?
  13. Why might increased effectiveness be important to an advertiser?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.