Marketing Currents - Business and Marketing Current Events

TikTok to marketers: ‘Make TikToks, not ads’


TikTok doesn’t want advertisers to create ads for its platform. 

At its NewFront presentation on Thursday, TikTok told marketers that in order to be successful with its audience, they have to show up natively on the platform.

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Discussion Questions:

  1. Why would a brand want to advertise on TikTok?
  2. What types of brands might want to advertise on TikTok?
  3. What type of audience can marketers reach by advertising on TikTok?
  4. Have you ever seen an advertisement on TikTok?
  5. What brand was advertising?
  6. What did you think of the advertisement? Did it influence your perception of the brand or to make a purchase decision?
  7. What advice is TikTok offering marketers who wish to advertise on their platform?
  8. Do you agree with that advice? Why or why not?
  9. Why does TikTok care if marketers are successful with their advertising on the platform?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.