Marketing Currents - Business and Marketing Current Events
Category: Target Market

How Brand USA Markets America To Foreign Visitors

At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at

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What Is a ‘Renocation?’ Ikea and Pinterest Explain

Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. Click here to read the story at adweek.com. Discussion Questions: What is a target market? Why is it important for brands like Ikea to understand their target market? Who might

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TikTok to marketers: ‘Make TikToks, not ads’

TikTok doesn’t want advertisers to create ads for its platform.  At its NewFront presentation on Thursday, TikTok told marketers that in order to be successful with its audience, they have to show up natively on the platform. Click here to read the story at campaignlive.com. Discussion Questions: Why would a

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