Marketing Currents - Business and Marketing Current Events

Lunchables pits kids against AI in art challenge


When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI.

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Discussion Questions:

  1. What is consumer engagement?
  2. What is experiential marketing?
  3. How can experiential marketing help to increase levels of consumer engagement?
  4. Why might that be important to a brand like Lunchables?
  5. Based on what you learned in this news story, describe this marketing campaign from Lunchables.
  6. What will the winning entry receive as part of this promotion?
  7. Why do you think that is important?
  8. What is a target market?
  9. Based on what you learned from this news story, who might represent the target market for this Lunchables marketing campaign?
  10. What is “earned media”?
  11. What are KPIs?
  12. Based on what you learned in this story, what might represent KPIs that will be tracked as part of this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.