There’s never been a bad time to own an NHL franchise, but it’s looking like a particularly profitable endeavor lately. Click here to read the story at yahoo.sports.com. Discussion Questions:
The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Click Read more…
Like just about everyone else in Milwaukee, the denizens of the Milwaukee Bucks’ business offices were undeniably excited when news broke that the Bucks had acquired seven-time National Basketball Association All-Star Damian Lillard on a late September afternoon. Click here Read more…
The Kansas City metro takes another step toward solidifying a role as a leader in women’s sports. Click here to read the story at at kctv5.com. Discussion Questions:
The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here Read more…
The Texas Rangers 5-0 victory over the Arizona Diamondbacks for their first championship on Wednesday night drew the largest audience of this World Series. However, it was not enough to prevent the five-game series from being the least-watched Fall Classic in recorded TV history. Read more…
Today, Universal/Blumhouse’s Five Nights at Freddy‘s is clocking past the $100M domestic mark, a box office milestone for the studio when it comes to its experimental theatrical day-and-date releases on its Peacock streaming service. Click here to read the story Read more…
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often Read more…
MLB’s restructuring earlier this year was ushered in with significant fanfare. New rules have led to shorter, more dynamic gameplay and a major campaign launched in March signaled a new age for baseball. Click here to read the story at Read more…
Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Read more…
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