Competitive Edge - Sports & Entertainment Marketing News

‘Five Nights At Freddy’s’ Heads To Rare Day & Date Box Office $111M+ Milestone This Weekend: How Universal Got Fans In A Frenzy


Today, Universal/Blumhouse’s Five Nights at Freddy‘s is clocking past the $100M domestic mark, a box office milestone for the studio when it comes to its experimental theatrical day-and-date releases on its Peacock streaming service.

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Discussion Questions:

  1. Why is a marketing plan important to a studio when determining a strategy for the promotion of a movie release?
  2. What does this news story mean when it says the studio took an experimental approach to the release of Five Nights At Freddy’s?
  3. Why would the studio release the film both in studios and on the Peacock streaming service?
  4. According to this news story, what were the results?
  5. Why do you think the film was so successful on opening weekend?
  6. Do you think marketing helped the film to be successful on opening weekend? Why or why not?
  7. How might that represent an example of the marketing of entertainment?
  8. What is publicity?
  9. What is a film trailer?
  10. How do you think film trailers help a studio to generate publicity leading up to a movie’s release?
  11. According to this story, how many times was the trailer viewed on Twitter (X) in the week before the film’s release?
  12. How might that help to give an indication of interest in the film?
  13. What is a franchise in the entertainment industry?
  14. What is fandom?
  15. How do you think the fandom behind Five Nights at Freddy’s franchise helped to fuel the film’s opening weekend success?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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