Spring Lesson Plans

Sports & Entertainment Marketing Class Resources

Lesson Plans

Minor League Baseball in Crisis:  Understanding the Business of Pro Sports

Minor League Baseball was already at a crossroads prior to the COVID-19 outbreak as Major League Baseball had outlined a proposal that would result in the contraction of 42 MiLB teams.  Now, with the threat posed by the cancelation of baseball games, revenue loss in minor league ballparks around the country could be catastrophic.  Minor League Baseball is in crisis.  How will teams respond?

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • MiLB in Crisis (PPT)
  • MiLB in Crisis activity suggestion

    Download Minor League Baseball in Crisis Lesson Plan Bundle

    Michael Jordan Lesson Plan

    Michael Jordan, Inc:  Branding & Endorsement

    ESPN’s docu-series chronicling Michael Jordan’s final season with the Chicago Bulls has officially surpassed Netflix’s ‘Tiger King’ as the most-watched documentary this year.  This lesson plan provides several talking points relating to ‘The Last Dance’ and will help introduce key sports business concepts like industry growth, branding and endorsement. 
    This lesson plan bundle includes:

    • Activity Packet (Student)
    • Lesson Guide (Teacher)
    • Michael Jordan, Inc. (PPT) 

    Download Michael Jordan, Inc. Lesson Plan Bundle

    Tiger King Lesson Plan

    Tiger King & The Streaming Wars:  Competition

    Our Tiger King & Streaming Wars lesson plan will help you to capture the hype surrounding Netflix’s breakout hit documentary, ‘Tiger King’, and discuss key entertainment business concepts like competition and the importance of a quality product. 

    This lesson plan bundle includes:

    • Activity Packet (Student)
    • Lesson Guide (Teacher)
    • Streaming Wars by the Numbers (PPT)

    Download Tiger King & Streaming Wars Lesson Plan Bundle

    COVID-19 Impact Powerpoint

    COVID-19 Lesson Plan #1:  Industry Impact

    Our COVID-19 Lesson Plan #1 will help guide learning on how the current health crisis impacts the sports and entertainment industry, covering concepts like revenue, expenses and economic impact. 
    This lesson plan bundle includes:

    • Activity Packet (Student)
    • Lesson Guide (Teacher)
    • COVID-19 Industry Impact by the Numbers (PPT)

    Download COVID-19 Lesson Plan #1 Bundle

    Athletes for COVID-19 Relief PPT

    COVID-19 Lesson Plan #2:  Industry Response

    COVID-19 lesson plan #2 will help guide learning relating to the sports and entertainment industry’s response to the health crisis, covering concepts like ethics, community relations and athlete/entertainer foundations.  This lesson plan bundle includes:

    • Activity Packet (Student)
    • Lesson Guide (Teacher)
    • COVID-19 Industry Response by the Numbers (PPT)

    Download COVID-19 Lesson Plan #2 Bubdle

    Lesson Plan Nascar

    Lesson Plan: Understanding Sponsorship (NASCAR)

    With this guide, students will gain an understanding of the concept of sports sponsorship. 
    This lesson plan bundle includes:

    • Activity Packet (Student)
    • Lesson Guide (Teacher)
    • NASCAR Sponsorship Activity (Student) (PPT)

    Download Understanding Sponsorship Lesson Plan Bundle

    Stranger Things Lesson Plan

    Product Placement Lesson Plan: Product Placement (Seeing Stranger Things)

    With this guide, students will learn about product placement in the popular Netflix show, Stranger Things. This lesson plan bundle includes:

    • Activity Packet (Student)
    • Lesson Guide (Teacher)
    • Product Placement: Seeing Stranger Things (PPT)

    Download Product Placement Lesson Plan

    SportsBiz Madness Case Studies

    SportsBiz Madness Case Studies

    Copies of all four case studies from this year’s SportsBiz Madness Case Study Competition are now available for free. Each year, our competitions are open to all Education Resource Center paid subscribers.

    • Case Study #1 – Minor League Baseball Promotions Plan
    • Case Study #2 – Olympic Games Sponsorship
    • Case Study #3 – Advertising Campaign – New Balance
    • Case Study #4 – Target Marketing – PGA Tour

    Download SportsBiz Madness Case Studies

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