Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Wendy’s is eating McDonald’s breakfast

On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t. Click here to read the story at Questions for Classroom Discussion What

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TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy

Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over what he says are national-security concerns. Click here to read the story from Questions for Classroom Discussion What is

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Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts

The stadium seating at Subaru Park, home of the Philadelphia Union, will showcase cutouts with images of real, local adoptable dogs. The cutouts with be in place at all home games in the 2020 season, starting with the first home game Aug. 25, according to Subaru of America. Click here to read the

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Walmart Joins Microsoft’s Bid for TikTok

Walmart is joining Microsoft’s bid to acquire TikTok. The big-box retailer confirmed on Thursday morning that it would add its muscle to the potential deal, one of several options that TikTok owner ByteDance is exploring following President Donald Trump’s move to ban the app in the U.S. Click here to read the story

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