KFC’s chicken may be finger lickin’ good, but since licking your fingers might not be the best idea during a global pandemic, the company has decided to temporarily suspend using its famous tagline. On Monday, KFC, which is owned by Yum! Brands, announced that it is “pressing pause” on its
When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a strong marketing background, including years at Starbucks, Pizza Hut and
Mischief @ No Fixed Address, a new agency that emerged during the lockdown, is rolling out its first spots. The We’re Sorry It’s Not Juice campaign for juice-pouch brand Capri Sun is related to COVID-19. The ads promote the brand’s program to give away 5 million sealed packets of filtered water
On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t. Click here to read the story at cnn.com. Questions for Classroom Discussion What
Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over what he says are national-security concerns. Click here to read the story from variety.com. Questions for Classroom Discussion What is
VisitPittsburgh is inviting people to visit Pittsburgh again. A new marketing campaign, “Rediscover Pittsburgh,” aims to drive visitation and encourage local and regional audiences to plan a weekday or weekend getaway right here in Pittsburgh. Click here to read the story from triblive.com. Questions for Classroom Discussion What is tourism? How do you
The stadium seating at Subaru Park, home of the Philadelphia Union, will showcase cutouts with images of real, local adoptable dogs. The cutouts with be in place at all home games in the 2020 season, starting with the first home game Aug. 25, according to Subaru of America. Click here to read the
Live mas mobile. Taco Bell is catering to on-demand ordering in the age of the coronavirus by launching a “Go Mobile” restaurant concept slated for 2021, the fast-food chain announced Thursday. Click here to read the story at foxbusiness.com. Questions for Classroom Discussion What is a mobile restaurant? Why would Taco Bell be
Amazon is soft-launching a new supermarket Thursday, with a shopping cart that tallies up items as it enters the basket and enables instant checkout, and Alexa stations throughout the store you can ask questions. Amazon’s first Fresh store is a 35,000 square foot traditional supermarket, opening in a strip mall in
Walmart is joining Microsoft’s bid to acquire TikTok. The big-box retailer confirmed on Thursday morning that it would add its muscle to the potential deal, one of several options that TikTok owner ByteDance is exploring following President Donald Trump’s move to ban the app in the U.S. Click here to read the story
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