Competitive Edge
Category: Competitive Edge

FOX Loses Millions with No Ohio State-Michigan Game

Ohio State fans and Michigan fans across the country will not be able to watch the most celebrated rivalry in all of sports this weekend after The Game was cancelled on Tuesday afternoon. And while the spread was believed to be the largest in series history (30 points) and the

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Disney+ has a $1 price increase to $7.99 coming in March

Netflix isn’t the only video streamer upping its monthly fee: Disney+ will cost $1 more in March 2021. The entertainment giant announced the fee increase for its subscription service Thursday during an investor event during which Disney unveiled 10 new Marvel series, 10 more “Star Wars” series and more than

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Teens Tune Out of Pro Sports

On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens

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Men’s Tennis Tour Launches Major Global Marketing Campaign

World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign. “This is tennis.” That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday. Click here to read the story at forbes.com. Discussion Questions: What is the difference between the marketing

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