Competitive Edge - Sports & Entertainment Marketing News

FOX Loses Millions with No Ohio State-Michigan Game


Ohio State fans and Michigan fans across the country will not be able to watch the most celebrated rivalry in all of sports this weekend after The Game was cancelled on Tuesday afternoon. And while the spread was believed to be the largest in series history (30 points) and the Buckeyes have dominated the series lately, the only thing worse than a bad game is no game at all.

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Discussion Questions:

  1. What are ratings?
  2. What are broadcast rights?
  3. Why are ratings important to a broadcast company?
  4. Why are ratings important to the Big 10 conference?
  5. Why are ratings important to advertisers?
  6. Why do you think companies like Fox invest so much in broadcast rights to live sports?
  7. According to this story, how did the cancellation of this year’s Michigan vs. Ohio State football game impact Fox? Be prepared to share specific examples to support your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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