Competitive Edge - Sports & Entertainment Marketing News

Warner Bros. Will Release Its Films on HBO Max and in Theaters Simultaneously. The Decision May Change Moviegoing Forever


Warner Media and HBO Max might have just rung the death knell of the moviegoing experience. Warner Bros. announced on Thursday that it plans to release all 17 of its films planned for 2021 on HBO Max and in theaters simultaneously, including major would-be blockbusters like Matrix 4In the Heights and The Suicide Squad. Warner Bros. had previously said it would release this year’s Wonder Woman 1984, arguably their most anticipated movie of 2020, simultaneously on streaming and in theaters on Dec. 25.

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Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. Why is distribution an important marketing strategy for movie studios?
  4. How would you describe the traditional distribution strategy for a movie studio with a major film release?
  5. What is different about Warner Media’s new distribution strategy?
  6. What is partnership?
  7. Why do you think Warner is releasing films in theaters and on HBO rather than another streaming network like Netflix or Showtime?
  8. What are industry trends?
  9. Do you think this will change moviegoing forever as the headline of this news story suggests? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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