Heritage activewear line Champion and the Muhammad Ali brand have teamed up for a multiyear global campaign that includes a series of limited edition drops. The inaugural Champion X Muhammad Ali collection “evokes Ali’s spirit, celebrates living like a champion, and is an embodiment of sportsmanship,” according to the North Carolina-based company.
US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users. The agreement covers the Tokyo 2020 Games, still penciled in for this summer, and the Beijing 2022 Winter Games. Click here to
The Portland Timbers have a new primary jersey and a brand new sleeve sponsor. The Timbers unveiled their new green and gold jersey Tuesday, at the same time that they announced a new sponsorship deal with video-sharing app TikTok. The TikTok logo will appear on the right sleeve of both Timbers and
“Paramount+ will be the leader in live sports,” CBS Entertainment Group boss George Cheeks said today in a major streaming war throw down to the likes of Olympics and Premier League home Peacock. Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks
Popular northeastern coffee and doughnut brand Dunkin’ is stepping into the realm of esports today with a sponsorship involving Twitch Rivals. The sponsorship will begin today with a three-day VALORANT competition that starts at 5pm CT. The eight-team, round-robin competition will include a $50,000 prize pool. Click here to read the story
TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming. This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in
By the time the Australian Open hits the second week, it would be a big upset if there are any American men left to compete with the likes of Novak Djokovic and Rafael Nadal. Nearly two decades after Andy Roddick’s U.S. Open win, our country’s Grand Slam drought has become
Baseball fans, get ready to cheer on the Spartanburgers. No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers. Click here to read the story at goupstate.com. Discussion Questions: What is branding? What is brand loyalty? What is fan engagement? What is publicity? How might hosting a “name the
Charlotte FC was awarded Major League Soccer’s 28th club in late 2019. But late last month, the franchise became the first to sell personal seat licenses (exclusive ownership rights for a specific location that can be passed down or transferred) as a prerequisite for purchasing season tickets. Fans who wish sit in
For many NHL players, their earliest hockey memories involve skating through the open air over a frozen pond or lake, freshly fallen snow on the ground. No lines, no whistles. Just nature. Click here to read the story at usatoday.com. Discussion Questions: What is event management? What is event management?