Competitive Edge - Sports & Entertainment Marketing News

Paramount+ “Doubling Down” On Soccer, NFL & More Sports, Says George Cheeks; Clear Challenge To Peacock


“Paramount+ will be the leader in live sports,” CBS Entertainment Group boss George Cheeks said today in a major streaming war throw down to the likes of Olympics and Premier League home Peacock.

Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks promised a plethora of sports programming from the NFL, international soccer and more.

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Discussion Questions:

  1. What are industry trends?
  2. Why is it important for a broadcast company to monitor those trends?
  3. What is competition?
  4. Why do you think so many broadcast companies are launching independent streaming networks like Paramount+?
  5. What are broadcast rights?
  6. How might live sports help streaming companies from a competitive advantage standpoint?
  7. Why do you think Paramount+ is investing in sports broadcast rights?
  8. If you were a streaming company, what sports rights would you invest in? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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