Competitive Edge - Sports & Entertainment Marketing News

The NHL meets Lake Tahoe: How the league will pull off outdoor games on picturesque golf course


For many NHL players, their earliest hockey memories involve skating through the open air over a frozen pond or lake, freshly fallen snow on the ground. No lines, no whistles. Just nature.

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Discussion Questions:

  1. What is event management?
  2. What is event management?
  3. What is the difference between the two terms?
  4. What challenges do you think event management professionals might face when trying to pull off an event like the NHL’s Winter Classic?
  5. According to this story, what was unique about this year’s Winter Classic event?
  6. Why do you think the NHL hosts an annual Winter Classic event?
  7. What is sponsorship?
  8. Why is sponsorship important to events like the Winter Classic?
  9. According to this story, how did sponsorship influence where this year’s Winter Classic would be held?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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