Competitive Edge - Sports & Entertainment Marketing News

Tennis participation has skyrocketed during COVID-19 pandemic. Will it pay off for Americans down the road?


By the time the Australian Open hits the second week, it would be a big upset if there are any American men left to compete with the likes of Novak Djokovic and Rafael Nadal. Nearly two decades after Andy Roddick’s U.S. Open win, our country’s Grand Slam drought has become such a new normal that it barely even registers as a story anymore.

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Discussion Questions:

  1. Why do you think participation numbers are something a sports marketing professional might want to monitor?
  2. How do you think participation numbers might offer some insight as to how popular the sport might be?
  3. According to this story, how has the pandemic influenced the number of people playing tennis?
  4. Why do you think that might be?
  5. How might the tennis industry as a whole benefit from an increase in the number of people playing the sport?
  6. Who is the USTA?
  7. How might the USTA benefit from an increase in tennis participation numbers in the United States?
  8. How might events like the Australian Open, U.S. Open and Wimbledon benefit from an increased interest in the sport?
  9. Do you think more people will watch tennis just because more people are playing the sport? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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