Competitive Edge - Sports & Entertainment Marketing News

Timbers unveil new jersey, announce TikTok as sponsor for Timbers, Thorns


The Portland Timbers have a new primary jersey and a brand new sleeve sponsor.

The Timbers unveiled their new green and gold jersey Tuesday, at the same time that they announced a new sponsorship deal with video-sharing app TikTok. The TikTok logo will appear on the right sleeve of both Timbers and Thorns jerseys.

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Discussion Questions:

  1. In lesson 2.7 of SCC’s textbook, (the Business of Sports & Entertainment), we discuss the concept of the paradox of commercialism. What does that mean?
  2. How might this news story represent an example of that concept?
  3. What is sponsorship?
  4. Why would a brand like TikTok want to sponsor the Portland Timbers and Thorns?
  5. How do you think the soccer clubs will benefit from this sponsorship?
  6. Where do you think the most valuable area of a jersey might be from a sponsor’s perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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