Competitive Edge - Sports & Entertainment Marketing News

Charlotte FC Becomes the First MLS Franchise to Sell Personal Seat Licenses


Charlotte FC was awarded Major League Soccer’s 28th club in late 2019. But late last month, the franchise became the first to sell personal seat licenses (exclusive ownership rights for a specific location that can be passed down or transferred) as a prerequisite for purchasing season tickets. Fans who wish sit in the team’s Silver Club (lower level along the sidelines, from goal line to goal line) will pay a one-time $550/per seat fee on top of the season ticket price.

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to a professional sports team like Charlotte FC?
  3. How do sports teams generate revenue?
  4. Why are ticket sales important to a sports team?
  5. What is a personal seat license?
  6. Why do you think Charlotte FC chose to sell PSLs?
  7. Why do you think they are the first team to sell PSLs (why haven’t other teams done this in the past)?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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