Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day. Biles had been a Nike athlete since 2015. Click here to read the story at usatoday.com. Discussion Questions: What is product endorsement? Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s Read more…
First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers Read more…
Get ready for the rich golfers to get even richer. The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour. Click here to read the story at yard barker.com. Discussion Questions: Why do you think the PGA Tour is planning to Read more…
Move over, Madrid. Spain has a new No. 1. Barcelona tops the Forbes list of the world’s 20 most valuable soccer teams for the first time, knocking Real Madrid to No. 2. Barcelona is valued at $4.76 billion, just nudging out Real Madrid at $4.75 billion. The top spot had been monopolized Read more…
Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever since, while he tallied five PGA Tour wins and four top-five finishes at majors. The 29-year-old made history Sunday as the first Japanese Read more…
With vaccinations ramping up and theaters in major markets like Los Angeles and New York City slowly opening, a true return of movie-going in the United States may soon be upon us. This past weekend, for example, Warner Bros’ “Godzilla vs. Kong” pulled in $48.5 million domestically making it the Read more…
Three-time NBA champion Dwyane Wade has purchased an ownership stake in the Utah Jazz, joining majority owner and team governor Ryan Smith with plans to take an active role in the franchise and region. Wade, an eight-time All-NBA player with the Miami Heat, is the latest of several Hall of Fame-level players Read more…
Puma will take consumers into the minds of its athletes and ambassadors with its new brand campaign known as ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer – following what many consider to be one of the most challenging years in quite some time. Read more…